What is SEO (search engine optimization) and how it works?

What is Search Engine Optimization?

What skills are required for SEO?

How Do you Do SEO?

I hope you have some questions about SEO. Here you are in the right place. Here I will help you to know about it.

Read also: Types of SEO in Digital Marketing

What SEO means?

The meaning of SEO (search engine optimization) is the process of making changes to your website design and content to help it appear in the search engines.

Confused with what is SEO (search engine optimization) and how it works, so here in this article, I have listed the important information regarding What is SEO and also some underrated topics that are Black and White hat SEO. The main reason behind a popular website, how they got No.1 ranking and how much revenue generated from online advertisement. They make money online just because of advertisement and affiliate links but what if you/ they don’t get Top 10 ranking you wouldn’t be able to get enough organic visitors. If your website does not have visitors then there is no chance to get paid by advertisers.

Since every websites/online business focuses on search engine optimization, below are the following bullet point shows the purpose of it:

• SEO is important to rank your webpage/blog.
• It helps you to get organic traffic.
• Better Webpage ranking will help you in earning money through ads or affiliate links.

Search Engine and Its programmed components

The acronym of SEO search engine optimization is, in which it helps your website by optimizing it to get more organic traffic from the search result page. It helps your website to rank high on the SERPs ( search engine result pages) for the specific keyword or phrases. The basic purpose of it is to provide its users a rich and relevant content.

We understood the necessity of search engine optimization but you may have a question that

How does the search engine work?

Every search engine does have three main functions to find or locate the relevant page and display the result. It includes crawl, index, and rank.

1. Crawl- it searches the internet for content by looking at the code/content of the URL they find and this process is called crawling, in this process where search engine bots search the internet and code of the found URL and analyze it. It is done by the bots which visit the webpage and read it.
2. Index- Once the crawling is done by bots they store and organize the found codes/content by means of indexing. Once your page has been indexed it will be able to display on the search result for the relevant keyword or key phrase.
3. Rank- the ranking lists on most relevant to least relevant pages. Top ranking ill provides best match content with the users’ query.

• Here I’m sharing the video link for you to understand it deeply.

ATTENTION- NOT ALL SEARCH ENGINES ARE EQUAL You should keep it in mind that not all search engines are equal as they do have different search bots that work differently according to the company but in search engines, Google is the most widely used search engine holding 90% of searches on it despite having more than 30 web search companies.

Important Terms Related To Search Engine Optimization

Any of the web search company will not provide or make their algorithm publically how they use to rank sites. Although there are some factors and understanding these things will help your webpage to get in search engine result page (SERP) rankings. These factors are ON-Page and OFF-Page Techniques.

Necessary terms which ON-Page SEO includes-

1). Header tags- Header tags are the main heading on a page. It is an HTML element that is in the size of H1. It looks like

<h1>Heading Name</h1>

A page also contains sub-heading that could be from H2 to H6. One thing you should understand that the H1 tag can only be used at once as a header name of a page. Always remember that the H1 heading always contains your main keyword or key phrase.

2). Internal Links- Inserting internal links makes the crawler to redirect to the embedded links but the importance of internal linking is quite different. If your webpage has too many internal links it will become harder for crawlers and also for the reader, therefore, crawlers and also for the reader therefore, crawlers excludes those pages having too many links. In accordance with Google’s “General Webmaster Guidelines” try to limit the number of internal links. I would suggest you to not attach unnecessary links.

3). Alt Text- As inserting the images on your webpage makes your webpage look better but what if the viewer is visually impaired to overcome this issue Alt Text (Alternative Text) is used. It helps visually impaired persons to describe an image by the screen reader. So, add Alt Text in all of the images with meaningful descriptions.

4). Meta Description- Meta description is used to show the crawler and visitors a little bit about your page. Writing Meta description is simple you should include what is your webpage based on including the main keyword or key phrase in it.

5). Keyword Stuffing- Try to avoid this, if you are writing a particular keyword or keyphrase too many times in your article. The search engine crawler will consider it spamming on that particular word and declare your article/blog as scrap content and making it hard to index. Keyword stuffing can be reduced by using less number of the main keyword in your article.

Necessary terms which OFF-Page SEO includes-

1. Backlinks- Average backlinks on a webpage or website could range from thousands to lacks. It is considered good to have more backlinks but you should be careful that spamming websites from your included links could lead to a situation of getting banned.
2. Social- it will help you to get more number of traffic if your content does possess rich media and quality content then people start liking your social page and start sharing your content. It will make your content more valuable as people start trusting your content also website so as the search engine will.

Black Hat vs White Hat SEO

The website owner makes these two types of approaches to search engines to get ranked. I will give you an overview of both of these.

In Black Hat, companies focus only on ranking their website instead of content quality. They bend or blend the search engine rules and design their website/webpage to rank No.1. This kind of webpage looks like spam and soon they got banned but it is used to make quick money from ads and a huge amount of organic traffic.

On the other hand, White Hat considered as good and valuable. These companies/ webpage focuses on the quality content and rich media mainly on ON-Page SEO. In the long term, this type of page gets huge traffic and makes money hence, if you are running your website or going to build your website or webpage. So, try to focus on these factors it will efficiently help your webpage get better ranking.

Conclusion

Finally, I hope you got information about What is SEO (search engine optimization) and how it works?. I hope the given information was helpful to you. You can ask any of the doubts in the comment section. Thank you for reading this article till the end.

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